Method and system for customizing the content of targeted advertising
OwnerTroy Shahoumian, Harlan Crowderinventors
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention are directed to a method and system for customizing the content of targeted advertising. In one embodiment of the present invention, a record is created of in-store behavior which has at least one item of expressed interest. A targeted message is then created which has information about the item of expressed interest. The targeted message is then sent to a specific audience.
Claims18
A method for customizing the content of targeted advertising comprising:
- creating a record of in-store behavior having at least one item of expressed interest;
- creating a targeted message comprising information about said item of expressed interest;
- and
- sending said targeted message to a specific audience.
A method for customizing the content of targeted advertising based upon in-store behavior comprising:
- recording in-store behavior wherein a purchasing entity identifies an item of expressed interest;
- creating a category which groups said item of expressed interest with at least one related item;
- and
- creating a targeted message which is unique to said purchasing entity and wherein information is conveyed to said purchasing entity about said item of expressed interest and said related item in said category.
A system for customizing the content of advertising based upon in-store behavior comprising:
- means for collecting in-store information wherein at least one item of expressed interest is identified by a purchasing entity;
- means for creating a category wherein said item of expressed interest is associated with at least one related item;
- and
- means for creating a targeted message which is unique to said purchasing entity and wherein information about said category is communicated.
Dependencies are inferred from the claim text.