Methods for marketing newsletter subscriptions with direct response mailings without use of an envelope
AssigneeEli Research, Inc.
InventorGregrey E. Lindberg
Life of this patent
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Abstract
A method for marketing a newsletter subscription includes creating a newsletter having content of interest to a prospective subscriber. A continuation notice is also created. The continuation notice includes information that allows the subscriber to order the newsletter. The continuation notice is printed on a page that is at least the same size as pages of the newsletter. The continuation notice and the newsletter are combined and mailed to the prospective subscriber without using an external envelope.
Claims12
A method for marketing a newsletter subscription, the method comprising:
- (a) creating a newsletter including content of interest to a prospective subscriber, the newsletter including a plurality of pages, each page having a first size;
- (b) creating a continuation notice including ordering information for allowing a prospective subscriber to continue receiving the newsletter, the continuation notice having at least the first size;
- (c) combining the continuation notice and the newsletter;
- and
- (d) mailing the combined continuation notice and newsletter to the prospective subscriber without using an external envelope.
A method for creating a mailpiece for successful newsletter subscription marketing, the method comprising:
- (a) generating a newsletter including a plurality of pages of a first size, the newsletter including information of interest to a prospective subscriber;
- (b) generating a continuation notice for continuing subscription of the newsletter on a page of at least the first size, the continuation notice including mailing address information for the prospective subscriber;
- (c) interleaving the continuation notice with the pages of the newsletter;
- (d) binding the continuation notice and the newsletter;
- and
- (e) die-cutting a window in the newsletter so that the address information is visible without opening the newsletter.
Dependencies are inferred from the claim text.