System and method for selective transmission of multimedia based on subscriber behavioral model

A system for selecting, customizing and streaming promotional advertisements of products and services to 3G capable terminals of specific individuals who are subscribers to the system and are prospective buyers of a product or service featured in the advertisements, wherein the said system, at the initiation of the subscription, provides the subscriber an option to choose one or more of the plurality of the service levels comprising of Purchase counseling, Scheduled streaming, Promotional alerts, and Streaming to virtual communities, and the said system further comprises of subsystems:

• (a) for learning a model for predicting purchase of a product by an individual subscriber from historical purchase transaction data, wherein the said system for learning purchase prediction model comprises means to derive the said prediction model by applying time series analysis to the historical purchase transaction data of the individual subscriber;
• and further comprising means to derive the influences of ongoing events and co-purchases on the purchase prediction of a product by application of Bayesian analysis to purchase transaction data along with the event and co-purchase data;
• (b) for selecting an advertisement featuring a product which is most relevant to an individual subscriber's viewing through a 3G terminal device based on a set of pre-defined criteria to identify the suitability of the advertisement to the subscriber, the said criteria comprises of relevance of the product to the subscriber, relevance of the current location of the subscriber to the advertisement, and relevance of the ongoing events in the vicinity of the subscriber;
• (c) for learning the schedule preferences of the subscriber for accepting the advertisements based on the demographic classification and streaming acceptance behavior of the subscriber;
• (d) for deriving a weekly plan for streaming advertisements to each individual subscriber based on the sponsor requirements and the subscriber's schedule preferences;
• (e) for customizing the advertisement to suit the audiovisual preferences of the subscriber, the said system for customization comprises of means to manipulate appropriate objects in the multimedia representation of the advertisement to achieve the modification of audio visual aspects of the advertisement to suit the preferences of the subscriber;
• (f) for learning the audiovisual preferences of the subscriber based on the responses of the subscriber to specific learning sessions;
• and
• (g) for providing interactivity between the subscriber and the said system through voice, text and touch sensitive screens, the said interactivity comprises of provisioning for providing responses to the subscriber's queries through sponsor maintained call centers.