Integrated ordering system
AssigneeKraft Foods Holdings, Inc.
InventorsMichele M. Dziaba, William R. Croasmun, Susan P. Bodett
Life of this patent
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Abstract
The invention provides a method and apparatus for allowing a user to sample and order a product using an interactive ordering system. The ordering system includes a vending station to allow a user to sample a quantity of the product, an ordering station in close proximity to the vending station to allow the user to purchase a related product, and a delivery station to delivery the purchased product to the user.
Claims20
An ordering system enabling purchase of consumable products by a user, the system comprising:
- a vending station to dispense a first product to the user for consumption by the user;
- an ordering station in close proximity to the vending station to allow the user to place an order for the purchase and later delivery of a related product;
- and
- a processing station to receive the order from the ordering station and send the related product to the user.
A method of marketing a consumable product to a consumer, the method comprising:
- providing a vending station for dispensing a first product to a consumer;
- dispensing the first product from the vending station to the consumer;
- providing an ordering station in close proximity to the vending station, allowing purchase of a related second product by the consumer;
- and
- delivering the second product to the consumer.
An interface system between a user and a computer enabling interactive ordering of a product, the interface system comprising:
- a visual interface presenting a plurality of different images to the user, at least one of the images comprising the product;
- an audio interface directing a plurality of different sounds at the user, each different sound being associated with one or more of the plurality of different images;
- an aromatic interface releasing a plurality of different scents at the user, each different scent being associated with one or more of the plurality of different images;
- and
- a tactile interface allowing the user to change the images presented in the visual interface.
A method for enabling user interface with a computer in order to purchase a product, the method comprising:
- adapting a first image and a second image for display on a screen;
- associating the product with the first image;
- associating a first scent with the first image;
- associating a second scent with the second image;
- associating a first sound with the first image;
- associating a second sound with the second image;
- providing a tactile interface allowing the user to selectively display either the first image or the second image;
- emitting the first scent and the first sound for perception by the user when the first image has been selected;
- and
- emitting the second scent and the second sound for perception by the user when the second image has been selected.
Dependencies are inferred from the claim text.