Method and system for verifying exposure to message content via a printed response

A system for providing advertising, comprising:

• a mass media, non-interactive broadcast network operable to communicate an advertisement pod comprising a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
• a query communications media operable to communicate a query about a selected portion of the advertising content of at least one of the advertisements;
• a reward communications media operable to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query;
• a plurality of response devices at least one of which comprises a printed response, each response device operable by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query;
• and
• an information gathering system operable to collect each response to the query communicated by the response devices,
• wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and
• wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query.

A method for providing advertising, comprising the steps of:

• communicating through a first mass media, non-interactive broadcast network an initial advertisement to a plurality of recipients, the initial advertisement comprising advertising content;
• communicating through a second mass media, non-interactive broadcast network an advertisement pod comprising a plurality of advertisements each comprising advertising content, at least one of the plurality of advertisements comprising a query about a selected portion of the advertising content of one of the initial advertisement and a one of the plurality of advertisements;
• presenting an offer of a reward as an incentive for each recipient to become exposed to one of the initial advertisement and the plurality of advertisements and to submit a response to the query;
• and
• collecting the respective response to the query from each of responding ones of the recipients,
• wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content.

A method for providing advertising, comprising the steps of:

• communicating through at least one of newspaper, magazine, and e-mail an advertisement to a plurality of recipients, the advertisement comprising advertising content, a query about a selected portion of the advertising content, a printed response device for responding to the query, and an offer of a reward as an incentive for each recipient to become exposed to the advertisement and to submit a response to the query;
• and
• collecting the respective response to the query from each of responding ones of the recipients by collecting the respective printed response device,
• wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content.