System and method for managing a distributed branding program and creating advertisements
OwnerKelly P. Hensen, Rick Lattanzioinventors
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Abstract
The present invention provides both a method and system for managing a Distributed Branding Program and a method and system for creating marketing materials in compliance with such a Distributed Branding Program. The invention further provides a dynamic web page for creating advertisements and marketing materials in an on-line environment wherein the resulting advertisements and marketing materials comply with the guidelines of a Distributed Branding Program.
Claims33
A method of managing a Distributed Branding Program comprising the steps of:
- storing a plurality of assets in a database;
- creating a template having one or more predefined areas selectable by a user for displaying assets;
- forming associations between said assets and said one or more Asset Display Locations;
- selecting one of said one or more Asset Display Locations;
- and
- selecting an asset from among a group of said assets formed of those assets having an association with the selected one of the one or more Asset Display Locations;
- and
- creating an advertisement corresponding to said template wherein a representation of said selected asset appears in an area corresponding to said selected Asset Display Location.
A system for managing a Distributed Branding Program comprising:
- a database having a plurality of templates and assets stored thereon, said templates having Asset Display Locations configured to receive and display assets;
- an application server configured to retrieve said templates and said assets from said database and to communicate with a user terminal over a computer network to selectively display said templates and said assets in response to user input entered at said user terminal.
A method for creating marketing materials comprising the steps of:
- selecting a template having one or more Asset Display Locations;
- selecting one of the one or more Asset Display Locations;
- selecting an asset from a group of assets associated with the selected Asset Display Location;
- displaying the selected asset in the selected template in an area corresponding to the selected one or more Asset Display Locations;
- and
- electronically rendering an advertisement based on the selected template and the selected asset and text.
A method for creating marketing materials comprising the steps of:
- Selecting a template having one or more Asset Display Locations;
- Pre-populating one of said Asset Display Locations with data stored in a database;
- Displaying the data in the template in an area corresponding to the location of the pre-populated Asset Display Location;
- and
- Electronically rendering an advertisement based on the selected template and the data pre-populating the Asset Display Location.
A method for creating marketing materials comprising the steps of:
- selecting a template having one or more Asset Display Locations;
- selecting one or more Asset Display Locations;
- entering text to be displayed in the template in an area corresponding to the selected one ore more Asset Display Locations;
- and
- Electronically rendering marketing materials based on the selected template and the entered text.
A system for creating marketing materials comprising:
- an application server for receiving input from and displaying information on a user terminal via a network;
- a database having a plurality templates and assets stored therein, the templates having Asset Display Locations for receiving assets, each Asset Display Location having at least one asset associated there with;
- said application server configured to retrieve a template from said database in response to user input received from the user terminal and transmit the template to the user terminal for display via the network;
- the application server also configured to receive input from the user terminal indicating the selection of an Asset Display Location, and to retrieve the assets stored in the database associated with said selected Asset Display Location, and transmit said assets to the user terminal for display via the network;
- the application server further configured to receive an indication from the user terminal of an asset selection, the application server causing the user terminal to display the selected asset within the selected area, and
- in response to a rendering command from the user terminal the application server electronically rendering an advertisement according to the selected template, the selected Asset Display Location and the selected asset.
A dynamic web page for creating marketing materials which meet guidelines established in a Distributed Branding Agreement, the dynamic web page adapted to be displayed on a computer output device and comprising:
- a Template Display Area;
- a template displayable within the Template Display Area having one or more Asset Display Locations for receiving and displaying advertising content;
- and
- an Asset Display Area for displaying selectable advertising content in the form of individual selectable assets associated with a selected one of said Asset Display Locations, the assets displayed depending on which Asset Display Location is selected;
- and
- wherein an asset selected from the Asset Display Area is displayed in the Template Display Area in a location corresponding to the selected Asset Display Location.
Dependencies are inferred from the claim text.