Virtual signs for improving information communicated to the automotive driver
AssigneeInternational Business Machines Corporation
InventorsGordon James Smith, George Willard Van Leeuwen
Life of this patent
Estimating the term…
Abstract
A method and system for providing information to an individual using an electronic sign in which the sign displays information in response to the identity of the tag or an account associated with the tag. The information is displayed when the tag, which may be carried by the individual or in a vehicle, approaches the sign. A user can preselect from among various information types he wishes to receive, such as news, weather, sports and personal messages. The user can also select a priority for each information type.
Claims20
A method for providing information to a moving target traveling along a travel path, comprising:
- determining a position of a first moving target along a travel path;
- selecting first information targeted for the first moving target;
- and
- displaying the first information to the first moving target.
A method for providing targeted advertisements to an advertising target moving along a travel path, comprising:
- determining a position and direction of travel of the advertising target along a travel path;
- selecting an advertisement targeted for the advertising target;
- and
- displaying the targeted information to the advertising target.
A method for selecting advertising for display on a electronic sign, comprising:
- detecting a characteristic of an individual in close proximity of the electronic sign;
- selecting an advertisement based on the characteristic;
- displaying the advertisement on the electronic sign.
A method for selecting advertisements for display on a electronic sign
- detecting demographic information about a plurality of individuals in close proximity to the electronic sign;
- selecting an advertisement based on the demographic information;
- and
- displaying the advertisement on the electronic sign.
A method for selecting information for display on an electronic sign, comprising:
- associating an electronic tag with an individual;
- detecting the electronic tag in close proximity to an electronic sign;
- selecting information for display to the electronic sign;
- and
- recording the information as delivered to the individual.
Dependencies are inferred from the claim text.