Method, apparatus and system for processing multimedia messages

A computer program embodied on a computer readable medium for processing a multimedia message comprising:

• a code segment for receiving a multimedia message;
• a code segment for determining whether the multimedia message should be processed using a customized process;
• a code segment for retrieving one or more customized processing instructions from a database and processing the multimedia message using the one or more customized processing instructions whenever the multimedia message should be processed with the customized process;
• and
• a code segment for processing the multimedia message using a standard process whenever the multimedia message should not be processed using the customized process.

A system for processing a multimedia message comprising:

• a multimedia service relay;
• a multimedia service server communicably coupled to the multimedia service relay;
• a message storage device communicably coupled to the multimedia service server;
• and
• a database communicably coupled to the multimedia service relay, the database containing one or more customized processing instructions.