Method and apparatus for adding advertising tag lines to electronic messages

#1. Field

#This invention pertains to business methods and apparatuses related to electronic messages or peer-to-peer communications (SMS messaging, Instant Messaging, email, message components of File Sharing applications (Napster, Kaaza, Morpheus, Knutella etc). In particular it pertains to a computer device intercepting sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc to the electronic message, and transmitting the enhanced message to the receiver.

#2. State of the Art

#FIG. 1a is an example of a plain-text un-enhanced electronic message.

#FIG. 1b is an example of an enhanced text electronic message of FIG. 1a.

#FIG. 1c is an example of a different enhanced text electronic message of FIG. 1a.

#FIG. 1a is an example of a plain-text un-enhanced electronic message sent by an anonymous sender (who is also a tag line service provider member. The main elements of the plain-text of this personal email include:

#1. Message body content.

#2. Keywords that will trigger an OpenMX Server to append specific contextual third-party content, and