Adjustable point of purchase display system

Abstract

A display system is shown and includes a shelf consisting of a bottom horizontal portion and a rear vertical portion. An adjustment track extends horizontally along and is secured to the rear vertical portion of the shelf. The adjustment track has a C-shaped cross-section defining a lower track and an upper track. A divider support guide is sized to fit within the adjustment track having top and bottom end edges that fit within the upper and lower guide tracks respectively. The lower guide track has serrations therein that cooperate with and engage similarly sized serrations on the bottom end edge of the divider support guide. The divider support guide is sized so that the height thereof, i.e. the distance between its top and bottom edges, is less that the height or separation between the upper and lower guide tracks. A wire divider is secured to each divider support guide. In operation, a plurality of divider support guides are slidingly inserted into an adjustment track whereby the mutual serrations of the bottom divider support edge and the lower track of the guide face each other. The dividers will not move from a particular position as the result of linear forces there against in either direction along the adjustment track due to the interaction of their mutual serrations. However, each can be easily repositioned by lifting upward a sufficient distance to disengage the mutual serrations and then moving that guide horizontally in either direction along the adjustment track to the new desired location.

Dependencies are inferred from the claim text.