Method and apparatus for creating a personal commercials channel
AssigneeKoninklijke Philips Electronics N.V.
InventorsAgnihotri Lalitha, Gutta Srinivas, Nevenka Dimitrova
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Abstract
A method and apparatus for creating a personalized channel capable of providing a selected commercial to display on a display device includes a viewer reference profile defined with respect to at least one attribute descriptive of a commercial is acquired and used to select a commercial from a plurality of commercials stored in a database. A virtual channel is allocated from available channels in a channel list having a plurality of program channels. The selected commercial is then associated with the virtual channel so as to allow display of the selected channel on the display device when the virtual channel is accessed by a user.
Claims32
A method for creating a personalized channel capable of providing a selected commercial to display on a display device, said method comprising the steps of:
- (a) acquiring a viewer preference profile defined with respect to at least one viewer attribute descriptive of a commercial;
- (b) selecting a selected commercial from a plurality of commercials stored in a database using the at least one viewer attribute in the viewer preference profile;
- (c) allocating a virtual channel from an available channel in a channel list having a plurality of program channels;
- and
- (d) associating the selected commercial with the virtual channel so as to allow display of the selected commercial on the display device when the virtual channel is accessed by a viewer.
An apparatus for creating a personalized channel capable of displaying a selected commercial, said apparatus comprising:
- a database for storing a plurality of commercials and at least one commercial attribute for each commercial;
- a viewer preference profile defined with respect to at least one viewer preference attribute descriptive of a commercial;
- a recommender for selecting a selected commercial from the plurality of commercials stored in said database using the acquired viewer preference profile;
- a channel list having a plurality of channels;
- means for allocating a virtual channel from an available channel in the channel list;
- and
- means for associating the selected commercial with the virtual channel so as to allow display of the selected commercial on a display device via the virtual channel.
27 The apparatus according to claim 17, wherein each commercial is defined by a category of interest and said viewer preference profile specifies a category of interest of said user, and said recommender includes means for selecting the selected commercial if the category of interest of the commercial is specified in the viewer preference.
Dependencies are inferred from the claim text.