Method, system, and program product to support multiple content-management data models

A method of managing a multimedia content management system comprising a multimedia content management object comprising multimedia object components and multimedia object attributes, and a relational database adapted for representing multimedia content management data in one or more relational database tables, each of said relational database tables having at least one row with a plurality of columns, said method comprising:

• a. associating a root component of the object to a row in a first relational database table;
• b. associating attributes of the root component to corresponding columns of the first relational database table;
• c. associating additional components of the object, if any, to rows in additional relational database tables;
• and
• e. wherein the item is used as a building block to construct a plurality of high level content management data models.

A system for managing and delivering multimedia data object items from a multimedia data object content repository through a multimedia data object content server to a client, wherein the multimedia data object comprises multimedia data object items, each of the multimedia data object items comprising multimedia data object attributes and components, and wherein the multimedia data object content server is controlled and configured to:

• a. associate a root component of the object to a row in a first relational database table;
• b. associate attributes of the root component to corresponding columns of the first relational database table;
• and
• c. associate additional components of the object, if any, to corresponding rows in additional relational database tables;
• wherein the item is used as a building block to construct a plurality of high level data models.

A program product comprising computer readable code on one or more media, said program code being capable of controlling and configuring a computer system having one or more computers to manage a multimedia content management system comprising a multimedia content management object having multimedia object components and multimedia object attributes, and a relational database adapted for representing multimedia content management data in one or more relational database tables, each of said relational database tables having at least one row with a plurality of columns, by a method comprising:

• a. associating a root component of the object to a row in a first relational database table;
• b. associating attributes of the root component to corresponding columns of the first relational database table;
• and
• c. associating additional components of the object, if any, to rows in additional relational database tables;
• wherein the item is used as a building block to construct a plurality of high level data models.

A method of populating a multimedia content management system with content schema and metadata, said multimedia content management comprising a multimedia content management object having multimedia object components and multimedia object attributes, and a relational database adapted for representing component and attribute data in one or more relational database tables, each of said relational database tables having at least one row with a plurality of columns, said method comprising:

• a. presenting a query to a user as to a content item;
• b. based upon the end user's response, presenting a subsequent query as to the content item;
• c. based upon the responses, determining the sub-components and attributes of the item;
• and
• d. associating attributes and components, if any, of the object to corresponding columns of the relational database tables.