Marketing technique utilising business equity

A method of establishing market share for a business, the method including transferring ownership of a pre-determined amount of equity in the business to one or more existing or potential customers of the business, wherein each customer provides a commitment to purchase products and/or services from the business to become entitled to the transfer of equity and wherein the method further includes periodically performing an evaluation of the activity of each customer to determine whether each customer is satisfying its commitment and transferring equity to or from each customer dependent on the result of the evaluation.

A method of establishing market share for a business, the method including transferring ownership of a pre-determined amount of equity in the business to one or more existing or potential customers of the business for zero or nominal monetary consideration, wherein each customer provides a commitment to purchase products and/or services from the business to become entitled to the transfer of equity, periodically performing an evaluation of the activity of each customer to determine whether each customer is satisfying its commitment and transferring equity from one customer to another customer and/or to the business depending on the result of the evaluation.

A method of establishing market share for a business, the method including transferring ownership of a pre-determined amount of equity in the business to one or more existing or potential customers of the business, wherein each customer is a business itself and provides a commitment to purchase products and/or services from the business to become entitled to the transfer of equity.