Customization of promotional material through use of programmable radio frequency identification technology
OwnerJoseph F. Wodka, Timothy James Collins +2inventors
InventorsJoseph F. Wodka, Timothy James Collins, Patrick L. Rakers, Richard Stanley Rachwalski
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Abstract
A device communicates with a radio frequency identification (“RFID”) device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.
Claims26
A method comprising the steps of:
- communicating with a radio frequency identification (“RFID”) device, wherein the RFID device is associated with an item;
- selecting an incentive for the item;
- and
- programming the incentive into the RFID device at one of the following events:
- point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.
A method comprising the steps of:
- communicating with a radio frequency identification (“RFID”) device, wherein the RFID device is associated with an item;
- selecting an incentive for the item;
- displaying the incentive on a user device;
- downloading the incentive into the user device at point-of-decision to purchase the item;
- and
- applying the incentive to the item at point-of-purchase of the item.
The method of clam 23 further comprising the step of receiving an indication that a decision to purchase the item has been made prior to the steps of downloading and applying.
A method comprising the steps of:
- communicating with a plurality of radio frequency identification (“RFID”) devices in a given area;
- identifying a first set of RFID devices that are in the given area at a first time;
- identifying a second set of RFID devices that are in the given area at a second time, wherein the second time is different than the first time;
- identifying a third set of RFID devices that are in the given area at a third time, wherein the third time is different than the second time;
- and
- determining a fourth set of RFID devices that present in the third set but not in the second set.
Dependencies are inferred from the claim text.