A pattern member having a multi-color pattern composed of a plurality of colors on a substrate, the pattern member being formed by repeating, at frequency corresponding to the number of the plurality of colors, an operation of pressing a surface of each single color transfer material having one of the plurality of colors formed by forming a coloring material layer of each color on each of a plurality of transfer materials, by a pressing member having irregularity of given pattern formed on its surface, to form an irregularity pattern corresponding to the irregularity of the pressing member on the surface of the single color transfer material, and then, overlapping the surface of the single color transfer material of one color among the single color transfer materials of the plurality of colors having an irregularity pattern formed on a given substrate, to transfer the coloring material layer at the convex portion of the single color transfer material to the substrate.