Method and system for displaying banner advertisements in an electronic program guide
AssigneeStarsight Telecast, Inc.
InventorsBrian Lee Klosterman, Steven Schein
Life of this patent
Estimating the term…
Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
Claims69
A method for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a display for at least a portion of the displayed television schedule information items;
- selecting an advertisement for display from a plurality of advertisements;
- and
- simultaneously displaying the selected advertisement adjacent to the displayed plurality of television schedule information items, wherein the selected advertisement is displayed substantially vertically aligned with the displayed plurality of television schedule information items.
A method for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a display that indicates the time and channel for at least a portion of the displayed television schedule information items;
- selecting an advertisement for display from a plurality of advertisements;
- and
- simultaneously displaying the selected advertisement vertically with the displayed plurality of television schedule information items.
A method for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a display, wherein the plurality of television schedule information items are displayed in a program information region of the display having a horizontal width;
- selecting an advertisement for display from a plurality of advertisements;
- and
- simultaneously displaying the selected advertisement substantially vertically aligned with the displayed plurality of television schedule information items, wherein the selected advertisement is displayed along the horizontal width of the program information region of the display.
A method for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a display for at least a portion of the displayed television schedule information items;
- selecting an advertisement for display from a plurality of advertisements;
- and
- simultaneously displaying the selected advertisement adjacent to the displayed plurality of television schedule information items, wherein the selected advertisement is displayed in vertical relation to the displayed plurality of television schedule information items.
A system for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a display for at least a portion of the displayed television schedule information items;
- means for selecting an advertisement for display from a plurality of advertisements;
- and
- means for simultaneously displaying the selected advertisement adjacent to the displayed plurality of television schedule information items, wherein the selected advertisement is displayed substantially vertically aligned with the displayed plurality of television schedule information items.
A system for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a display that indicates the time and channel for at least a portion of the displayed television schedule information items;
- means for selecting an advertisement for display from a plurality of advertisements;
- and
- means for simultaneously displaying the selected advertisement vertically with the displayed plurality of television schedule information items.
A system for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a display, wherein the plurality of television schedule information items are displayed in a program information region of the display having a horizontal width;
- means for selecting an advertisement for display from a plurality of advertisements;
- and
- means for simultaneously displaying the selected advertisement substantially vertically aligned with the displayed plurality of television schedule information items, wherein the selected advertisement is displayed along the horizontal width of the program information region of the display.
A system for simultaneously displaying banner advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a display for at least a portion of the displayed television schedule information items;
- means for selecting an advertisement for display from a plurality of advertisements;
- and
- means for simultaneously displaying the selected advertisement adjacent to the displayed plurality of television schedule information items, wherein the selected advertisement is displayed in vertical relation to the displayed plurality of television schedule information items.
Dependencies are inferred from the claim text.