Content management system

A content development system comprising a development application operative to record a specific execution context of a user application that has a display context displayed in a browser, the development application operating to make a record including at least part of the document object model of the browser, and to associating content with the execution context in the record.

A display system for displaying content with reference to the execution context of a user application that is executing with a display in a browser in which upon receipt of a request for content, the display system is operative to compare elements of a current document object model generated by the browser with records that define execution content with reference to the document object model, and upon location of a correspondence between the current document object model and a record to cause content to be displayed in accordance with a definition in the record.

A method of providing content specific to the execution context of a user application that has a display in a browser, the method comprising a content development phase in which the user application is executed and at each of a plurality of contexts with which content is to be associated, a record is made of a document object model of the browser and a reference to a content item is associated with the record;

• and a content display stage in which the user application and a content display tool are executed and the content display tool, the display tool, upon receiving a user request for content, compares a current document object model of the browser displaying the user application with the records made in the development phase, and displays content associated with a record that corresponds to the current document object model.