Three sided and extended merchandising display with insertion channels for product identification and advertisement

A product display assembly for use with an upwardly extending support surface, the upwardly extending support surface further defining a wing rack assembly having a surface defined by a plurality of spaced apart grid portions, said display assembly comprising:

• a substantially planar shaped and elongate extending back panel, a plurality of apertures being formed through said back panel at spaced apart intervals, said apertures receiving inserting and engaging ends of product display hangers;
• a first side panel and a second side panel, each of said side panels being elongate extending and substantially planar and each further exhibiting an arcuate shape in cross section;
• engaging means for securing elongate and arcuate extending edges of said side panels to opposite extending side edges of said back panel, said engaging means further comprising spaced clasp portions defined along said arcuate extending edges of said side panels, said opposite extending edges of said back panel insertingly engaging between inwardly facing surfaces of said clasp portions;
• and
• receiving means associated with said side panels for supporting and displaying advertisement placards, said receiving means further comprising spaced apart and opposing channel defining portions extending axially along at least outwardly facing surfaces of said side panels.

A product display assembly for use with an upwardly extending support surface, said display assembly comprising:

• a substantially planar shaped and elongate extending back panel constructed of an extruded material, a first plurality of apertures being formed through said back panel at spaced apart intervals, said apertures receiving inserting ends of product display hangers, a second plurality of elongated slots being formed through said back panel at further spaced apart intervals, said slots receiving mounting clips for suspending the display from the upwardly extending support surface;
• a first side panel and a second side panel, each of said side panels being elongate extending and each further exhibiting clasp portions along opposing and inwardly facing surfaces thereof, said clasp portions engaging opposite extending side edges of said back panel;
• and
• spaced apart and opposing channel defining portions extending axially along at least outwardly facing surfaces of said side panels for supporting and displaying advertisement placards.