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US 2003/0159952 A1Published application
Marketing method and device
AssigneeTeam Beans LLC
InventorsMichael C. Lewis, Richard J. Malcolm, Mark A. Adkins
Life of this patent
Estimating the term…
Abstract
A marketing device in the form of a container, which may be, for example, a bottle, contains a novelty item. The novelty item may be removed from the container by disengaging an engagement mechanism. The container containing a novelty item may be grouped with one or more like-shaped containers and marketed as a grouping such as, for example, a six-pack or case.
Claims28
A marketing device comprising:
- a novelty container having a top portion and a bottom portion, wherein the top portion is adapted to be attached to the bottom portion by means of an engagement mechanism, and wherein the engagement mechanism is selected from the group consisting of a male threaded-female threaded engagement, a hinge-latch engagement, shrink wrap, a snap engagement, a pull-tab engagement, Velcro, and a combination of any one or more of these engagement mechanisms;
- and
- a novelty item housed in the novelty container, wherein at least a portion of the novelty item is adapted to be housed in the top or bottom portion of the novelty container, wherein the other of the top or bottom portion is adapted to house the remainder of the novelty item so that when the engagement mechanism is engaged, the novelty item will be housed in the novelty container, and wherein the top portion has an opening through which the novelty item can not readily fit.
A method of marketing a product, the method comprising the steps of:
- providing a novelty container having a top portion and a bottom portion;
- placing at least a portion of a novelty item in either the top or the bottom portion of the novelty container, wherein the top portion has an opening through which the novelty item can not readily fit;
- encasing the novelty item in the novelty container by engaging the top or the bottom portion of the novelty container housing the at least a portion of the novelty item with the other of the top and bottom portion;
- and
- engaging an engagement mechanism to fix the top portion of the novelty container to the bottom portion of the novelty container, wherein the engagement mechanism is selected from the group consisting of a male threaded-female threaded engagement, a hinge-latch engagement, shrink wrap, a snap engagement, a pull-tab engagement, Velcro, and a combination of any one or more of these engagement mechanisms.
2 more elements
A marketing device comprising:
- a novelty container having a top portion and a bottom portion, wherein the top portion is adapted to be attached to the bottom portion by means of an engagement mechanism;
- a plurality of like-shaped containers, wherein the like-shaped containers are substantially identical in shape to the novelty container except that the top and bottom portions of the like-shaped containers are integrally formed without a like engagement mechanism;
- and
- a novelty item housed in the novelty container, wherein the top portion has an opening through which the novelty item can not readily fit, wherein at least a portion of the novelty item is adapted to be housed in the top or bottom portion of the novelty container, and wherein the other of the top or bottom portion is adapted to house the remainder of the novelty item so that when the engagement mechanism is engaged, the novelty item will be housed in the novelty container.
1 more element
A marketing device comprising:
- a novelty container having a window therein, wherein the window is adapted to be closed by a cover via an engagement mechanism;
- a plurality of like-shaped containers, wherein the like-shaped containers are substantially identical in shape to the novelty container except the like-shaped containers lack a corresponding window and cover;
- and
- a novelty item housed in the novelty container, wherein the container has an opening through which the novelty item can not readily fit.
1 more element
Dependencies are inferred from the claim text.