Authoring of media content and dissemination via an information technology network

A method of authoring content for hosting on a site within an information technology network to enable dissemination of the content to one of a plurality of different classes of device connected to the network, the method comprising the steps of:

• structuring the content in a manner which is independent of device implementation;
• adapting the content as structured in device independent form to make the content suitable for manifestation on a given class of device;
• and
• during structuring of the content in device independent form, manifesting the content as it will appear when manifested on a given class of device.

A method of manifesting a web page stored on a server on a computing entity connected to the server via network, comprising the steps of:

• creating a work including at least one of:
• literary work, musical work, graphical work, moving images;
• creating content from the work by embedding with the work machine-readable instructions reflecting semantic structure of the work;
• upon receiving a request for the content from a specific class of computing entity, adapting the content to enable its manifestation on the specific class;
• and
• augmenting the content with material which is contemporaneous to a time at which the content was requested.