Electronic merchandise distribution system, electronic merchandise distribution method, and program

An electronic merchandise distribution system in which a content providing apparatus and an advertisement providing apparatus are connected through a network and which acquires an advertising space to which an advertisement from the advertisement providing apparatus is to be inserted when a content is bought from the content providing apparatus, comprising:

• a content buying apparatus which generates order data in which content information and purchase price of an excellent content having predetermined evaluation are described, transmits the order data to the content providing apparatus, makes a content buying contract from reply data to the order data, and acquires content information related to the excellent content from the content providing apparatus;
• a content distribution apparatus which receives the content and content information from the content buying apparatus, generates advertising space information from the content and content information, and provides the advertising space information to the advertisement providing apparatus;
• and
• an advertisement acquisition processing apparatus which, upon receiving advertising space sales contract for advertisement insertion from the advertisement providing apparatus that has confirmed the advertising space information transmitted from the content distribution apparatus, acquires advertising content information and an advertising content from the advertisement providing apparatus.

An electronic merchandise distribution system in which a viewer apparatus, a content providing apparatus, and an advertisement providing apparatus are connected through a network and which distributes electronic merchandise formed from a content or an advertisement, comprising:

• a content buying apparatus which transmits a buying request for the content, upon receiving content information of an excellent content evaluated/analyzed on the basis of viewer information collected from the viewer apparatus and necessary information collected from the network on the basis of the buying request, generates order data in which the content information and purchase price of the excellent content are described, transmits the order data to the content providing apparatus, makes a content buying contract from reply data to the order data, and acquires the content and content information from the content providing apparatus;
• a content evaluation apparatus which receives the content buying request from the content buying apparatus, evaluates/analyzes the content in accordance with an evaluation method and evaluation items stored in advance on the basis of the content watching information collected by the viewer apparatus and necessary information collected from the network apparatus, and transmits an evaluation/analysis result to the content buying apparatus;
• a first content distribution apparatus which receives the content and content information from the content buying apparatus and generates and transmits advertising space information on the basis of a temporary program schedule based on the content and content information;
• an advertisement acquisition processing apparatus which causes the advertisement providing apparatus to display the advertising space information transmitted from the first content distribution apparatus, acquires advertising content information from the advertisement providing apparatus on the basis of the advertising space information in accordance with an advertising space sales contract to insert an advertisement, acquires an advertising content from the advertisement providing apparatus, and transmits the advertising content information and advertising content;
• and
• a second content distribution apparatus which, upon receiving the advertising content information and advertising content from the advertisement acquisition processing apparatus, generates distribution control information containing a content and advertisement inserted into an advertising space of a program scheduled on the basis of the temporary program, and distributes the content with the advertisement inserted to the viewer apparatus in accordance with the generated distribution control information.

An electronic merchandise distribution method in which a viewer apparatus, a content providing apparatus, and an advertisement providing apparatus are connected through a network and which distributes electronic merchandise formed from a content or an advertisement, comprising:

• the content buying step of transmitting a buying request for the content to a content evaluation apparatus to be described later, upon receiving content information of an excellent content evaluated/analyzed on the basis of watching information collected from the viewer apparatus and necessary information collected from the network on the basis of the buying request, generating order data in which the content information and purchase price of the excellent content are described, transmitting the order data to the content providing apparatus, making a content buying contract from reply data to the order data, and acquiring the content and content information from the content providing apparatus;
• the content evaluation step of receiving the content buying request from the content buying apparatus, evaluating/analyzing the content in accordance with an evaluation method and evaluation items stored in advance on the basis of the content watching information collected by the viewer apparatus and necessary information collected from the network apparatus, and transmitting an evaluation/analysis result to the content buying apparatus;
• the first content distribution step of receiving the content and content information in the content buying step, generating advertising space information from the content and content information, and providing the advertising space information to the advertisement providing apparatus;
• the advertisement acquisition processing step of confirming the advertising space information transmitted in the first content distribution step, acquiring advertising content information and advertising content from the advertisement providing apparatus in accordance with an advertising space sales contract to insert an advertisement, and transmitting the advertising content information and advertising content;
• and
• the second content distribution step of, upon receiving the advertising content information and advertising content in the advertisement acquisition processing step, generating distribution control information containing a content and advertisement inserted into an advertising space of a program, and distributing the advertising content to the viewer apparatus connected to the network in accordance with the generated distribution control information.

An electronic merchandise distribution method in which a viewer apparatus, a content providing apparatus, and an advertisement providing apparatus are connected through a network and which distributes electronic merchandise formed from a content or an advertisement, comprising:

• the watching information collection step of causing the viewer apparatus to collect global content watching information from the viewer apparatus that watches a global content;
• the step of accumulating the global content watching information acquired from a plurality of viewer apparatuses and extracting an excellent content on the basis of predetermined evaluation/analysis based on the accumulation result;
• and
• the step of executing negotiation with the content providing apparatus for a purchase price of the excellent content on the basis of content information of the excellent content extracted in the extracting step, making a purchase contract, and acquiring a content and content information from the content providing apparatus.

A computer-readable program for causing a computer to which at least a content providing apparatus is connected through a network and which executes processing of buying a content from the content providing apparatus to realize:

• a function of deciding a purchase price of a necessary content on the basis of a predetermined purchase content purchase price deciding scheme;
• a buying search function of, after the purchase price is decided by the purchase price deciding function, searching a database which stores sellers in advance for a seller;
• a content search processing function of comparing content information of the seller found by the search function with past content information stored in advance and selecting content information of the content to be bought;
• a function of transmitting order data in which the purchase price is described on the basis of the selected content information to the content providing apparatus and acquiring reply data from the content providing apparatus;
• a function of, upon determining on the basis of the replay data obtained by the function that a contract can be made, generating contract data and transmitting the contract data to the content providing apparatus to make a contract;
• a content receiving inspection function of receiving the content and content information from the content providing apparatus after the contract is made, and performing receiving inspection of the contents;
• and
• a function of, upon receiving contract conclusion and content receiving inspection, executing accounting settlement processing on the basis of bill data from the content providing apparatus.

A computer-readable program for causing a computer to which a viewer apparatus is connected through a network and which executes evaluation/analysis on the basis of an input evaluation/analysis request to realize:

• a function of setting and outputting at least information of an evaluation method and evaluation items corresponding to the evaluation/analysis request contents;
• a data collection processing function of collecting information that requires the evaluation items from the network and viewer apparatus in accordance with the evaluation items set by the function;
• a data analysis processing function of evaluating/analyzing the request contents using the information collected by the data collection processing function in accordance with the set and output evaluation method;
• and
• a function of converting an evaluation/analysis result obtained by the analysis processing function into predetermined report form data and transmitting the report form data to an evaluation/analysis request destination.

A computer-readable program for causing a computer to which a content buying apparatus, an advertisement providing apparatus, and a viewer apparatus are connected through a network and which buys a content from the content buying apparatus and executes distribution processing to realize:

• a content processing function of receiving a content and content information sent from the content buying apparatus in accordance with content buying, executing appropriate protection processing, and outputting the content and content information;
• a function of generating advertising space information and temporary program schedule data on the basis of the content information output from the content processing function and watching information watched by the viewer apparatus;
• a function of providing the advertising space information generated by the function to the advertisement providing apparatus and receiving an advertising content and advertising content information from the advertisement providing apparatus on the basis of an advertising space purchase contract;
• a function of generating a program schedule containing the content having an advertisement inserted by the function and generating program distribution control information on the basis of the program schedule data;
• and
• a distribution function of distributing the program containing the advertisement and content on the basis of the program distribution control information generated by the function.