Management of television advertising
AssigneeScientific-Atlanta, Inc.
InventorsArturo A. Rodriguez, John Eric West
Life of this patent
Estimating the term…
Abstract
A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.
Claims78
A method for providing television advertising, comprising:
- receiving user input for selecting an advertising parameter;
- and
- providing a user with an advertisement corresponding to the advertising parameter.
A method for providing television advertising, comprising:
- determining a number of times that an advertisement has been viewed via a digital home communication terminal (DHCT);
- and
- presenting the advertisement only if it is determined that the advertisement has been viewed less than a predetermined number of times.
A method for providing television advertising via a digital home communication terminal (DHCT), comprising:
- receiving user input for selecting an advertising parameter;
- providing a user with an advertisement corresponding to the advertising parameter;
- wherein a television broadcast presentation is interrupted for providing the advertisement;
- wherein the user input is received significantly in advance of the advertisement being provided to the user;
- wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company.
A method for providing television advertising, comprising:
- determining a number of advertisements that have been viewed via a digital home communication terminal (DHCT) over a period of time;
- and
- presenting an advertisement only if it is determined that the number of advertisement that have been viewed over the period of time is less than a predetermined value.
A method for providing television advertising, comprising:
- associating a value with an advertisement;
- presenting the advertisement via a digital home communication terminal (DHCT);
- and
- determining a total value for a plurality of advertisements that are presented via the DHCT.
A system for providing television advertising, comprising:
- memory for story data identifying an advertising parameter that is selected by a user;
- and
- logic that is configured to provide a user with an advertisement corresponding to the advertising parameter.
A system for providing television advertising, comprising:
- determination logic for determining a number of times that an advertisement has been viewed via a digital home communication terminal (DHCT);
- and
- presentation logic for presenting the advertisement responsive to the determination logic determining that the advertisement has been viewed less than a predetermined number of times.
A system for providing television advertising, comprising:
- determination logic for determining a number of advertisements that have been viewed via a digital home communication terminal (DHCT) over a period of time;
- and
- presentation logic for presenting an advertisement responsive to the determination logic determining that the number of advertisement that have been viewed over the period of time is less than a predetermined value.
A system for providing television advertising, comprising logic that is configured to:
- associate a value with an advertisement;
- and
- determine a total value for a plurality of advertisements that are presented via a digital home communication terminal (DHCT).
A method for providing television advertising via a digital home communication terminal (DHCT), comprising:
- receiving user input for selecting an advertising parameter;
- providing a user with an advertisement corresponding to the advertising parameter;
- wherein a television broadcast presentation is interrupted for providing the advertisement;
- wherein the user input is received significantly in advance of the advertisement being provided to the user;
- wherein the advertising parameter corresponds to one of a title for an advertisement, a type of product, a trademark, a service mark, and a company;
- wherein a number of times that the advertisement is presented via DHCT depends at least in part on a number of times that the advertisement is determined to have been viewed via the DHCT;
- wherein a number of times that the advertisement is presented via DHCT depends at least in part on a value associated with the advertisement;
- wherein a number of times that the advertisement is presented via DHCT depends at least in part on a duration of the advertisement;
- wherein the advertisement is stored in the DHCT;
- wherein the advertisement is only presented during a predetermined span of time;
- wherein information identifying the advertisement parameter is stored in a database in a digital home communication terminal (DHCT);
- wherein the advertisement is only provided to the user during an enabled viewing period;
- wherein the advertisement comprises video and audio data;
- wherein the advertisement is received by the DHCT via a subscriber television network;
- wherein the advertisement is transmitted to the DHCT using a broadcast file system (BFS).
Dependencies are inferred from the claim text.