Method and apparatus for targeted point of purchase promotion
OwnerDouglas C. Woolley, John C. Duffinventors
Life of this patent
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Abstract
A method and apparatus for providing a video promotional message relating to a specific product at the location of the retail outlet where such product is displayed. A video monitor is disposed in the field of vision of a product type and displays a recurring video promotion. The video monitors each preferably include a wireless receiver adapted to receive a signal containing at least one video promotion transmitted directly to the monitor, or from a server and/or other local distribution equipment preferably located in a non public area of the store. The promotional messages are preferably distributed to the monitors, written into a memory and repeatedly played in a recurring fashion.
Claims17
A method of promoting a product in a retail store, comprising the steps of
- a. disposing a video monitor in a field of vision of the product;
- b. transmitting at least one video promotion relating to the product to a receiver associated with the monitor;
- and
- c. displaying the video promotion on the monitor in a recurring fashion.
An apparatus for promoting a product in a retail store, comprising
- a video monitor for mounting in a field of vision of the product, comprising or connected to a receiver;
- a distributor for transmitting at least one video promotion relating to the product to the receiver;
- and
- circuitry for displaying the video promotion on the monitor in a recurring fashion.
Dependencies are inferred from the claim text.