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OwnerKevin M. Liga, Michael G. Cristofalo +2inventors
InventorsKevin M. Liga, Michael G. Cristofalo, Frank P. Deo, Arthur L. Greenberg
Estimating the term…
A method and system for displaying updated, targeted, and/or alternately formatted advertisements to a consumer. The invention may use targeted ads in conjunction with consumer profile information to reach interested consumers. The invention may further detect stale advertisements and replace them with updated advertisements having timely information. The updated advertisements are displayed in place of the stale commercials. The invention may also display alternately formatted advertisements in place of speeded-up advertisements during a fast-forward operation on a personal video recorder. Reward-based content may also be provided, wherein the content is viewable only after one or more advertisements are viewed at normal playback speed. All of these functions are operable with a personal video recorder.
A method for providing reward-based content, comprising:
A method for detecting and replacing stale advertisements, comprising:
A method for providing targeted advertising, comprising:
A method for providing an alternate display format for an advertisement during a fast-forwarding operation, comprising:
Dependencies are inferred from the claim text.