System and method for identifying and offering advertising over the internet according to a generated recipient profile

A method for supplying an Internet advertisement to a recipient who is using the Internet, comprising the steps of:

• receiving an item of positional information from a device associated with the recipient, the item of positional information indicating the location of the device;
• selecting in real-time from a plurality of advertisements at least one said advertisement having a correlation with the location of the device;
• and
• sending the selected advertisement to the recipient over the Internet.

A system for selecting in real-time and sending an Internet advertisement to a recipient who is using the Internet and who requests a web page from a web site, comprising:

• a data collector that receives information about the recipient;
• a profile generator that uses the information from the data collector to identify the recipient;
• and, in real-time, to generate a profile for the recipient;
• a selector which uses the profile to select from a plurality of advertisements a particular said advertisement that has a correlation with the profile;
• and
• an output which sends the selected advertisement to the recipient.

A method for selecting in real-time and sending an advertisement to a recipient who is using the Internet and who, over the Internet, requests a web page from a web site, comprising the steps of:

• identifying the recipient;
• generating in real-time a profile for the recipient;
• selecting from a plurality of advertisements at least one said advertisement having a correlation with the profile;
• and
• sending the selected advertisement to the recipient over the Internet.

A system for selecting in real-time and sending an Internet advertisement to a recipient who is using the Internet:

• a data collector that identifies a web site from which the recipient has requested a web page;
• a profile generator that uses the identified web site, in real-time, to generate a profile for the recipient;
• a selector which uses the profile to select from a plurality of advertisements a particular said advertisement that has a correlation with the profile;
• and
• an output which sends the selected advertisement to the recipient.

A method for selecting in real-time and sending an Internet advertisement to a recipient who is using the Internet, comprising the steps of:

• identifying a web site from which a recipient has requested a web page identifying the web site from which the web page is requested;
• generating in real-time a profile for the recipient as a result of the identifying of the web site;
• selecting from a plurality of advertisements at least one said advertisement based upon the generated profile;
• and
• sending the selected advertisement to the recipient over the Internet.

A system for selecting in real-time and sending an Internet advertisement to a recipient who is using the Internet:

• a data collector that obtains, for a recipient using a browser to request a web page over the Internet, at least one of a first information indicating a location of the recipient, a second information from at least one of a list of preferred websites and a history file listing sites previously visited of the user's browser, a third information from content of at least one website which the recipient has visited, a fourth information about the recipient from a third party, a fifth information from at least one response given by the recipient to a question posed, and a sixth information identifying a web site from which the web page is requested;
• a profile generator that uses at least one of the first information, the second information, the third information, the fourth information, the fifth information, and the sixth information, in real-time, to generate a profile in real-time for the recipient;
• a selector which selects from a plurality of advertisements at least one said advertisement having a correlation with the profile;
• and
• an output which sends the selected advertisement to the recipient.

A method for selecting in real-time and sending an Internet advertisement to a recipient who is using the Internet, comprising the steps of:

• obtaining, for a recipient using a browser to request a web page over the Internet, at least one of a first information indicating a location of the recipient, a second information from at least one of a list of preferred websites and a history file listing sites previously visited of the user's browser, a third information from content of at least one website which the recipient has visited, a fourth information about the recipient from a third party, a fifth information from at least one response given by the recipient to a question posed, and a sixth information identifying a web site from which the web page is requested;
• preparing a profile for the recipient in real-time using at least one of the first information, the second information, the third information, the fourth information, the fifth information, and the sixth information;
• selecting from a plurality of advertisements at least one said advertisement having a correlation with the profile of the recipient;
• and sending the selected advertisement to the recipient over the Internet.

A system that determines a price for an Internet advertisement sent from a web host computer to a recipient who is using the Internet, comprising:

• a timer that measures a view time of how long the recipient viewed the advertisement;
• an analyzer that conducts an inquiry check by determining whether the recipient sent the advertiser an inquiry after receiving the advertisement and conducts an order check by determining whether the recipient has at least begun to place an order with the advertiser after receiving the advertisement;
• and
• a price selector which uses at least one of the view time, the inquiry check and the order check to select the price for the advertisement.

A pricing method for determining a price for an Internet advertisement sent from a web host computer to a recipient who is using the Internet, comprising the steps of:

• measuring how long the recipient viewed the advertisement to obtain a view time;
• determining whether the recipient sent the advertiser an inquiry after receiving the advertisement to obtain an inquiry check;
• determining whether the recipient has at least begun to place an order with the advertiser after receiving the advertisement to obtain an order check;
• and
• selecting the price for the advertisement according to at least one of the view time, the inquiry check and the order check.