System and method for capturing and manipulating tradeshow attendee information

A method for capturing tradeshow attendee information during a tradeshow and manipulating the information to analyze tradeshow attendee behavior, including the following steps:

• a) providing a plurality of tradeshow attendees each with a transponder for carrying throughout the tradeshow;
• b) storing first tradeshow attendee information in each transponder associated with the tradeshow attendee carrying the transponder;
• c) locating a plurality of readers at strategic locations within a facility associated with the tradeshow;
• d) transmitting supplemental tradeshow attendee information from each of the plurality of readers in a wireless communication;
• e) storing the transmitted supplemental tradeshow attendee information associated with a given reader in a given transponder when the given transponder is within wireless communication range of the given reader;
• f) transmitting the stored tradeshow attendee information from the plurality of transponders in a wireless communication;
• and
• g) receiving the transmitted stored tradeshow attendee information at a given reader when a given transponder is within wireless communication range of the given reader.

A tradeshow attendee information system for capturing and manipulating tradeshow attendee information, including:

• a plurality of transponders for transmitting tradeshow attendee information, each transponder adapted to be carried by a tradeshow attendee;
• a first reader antenna for capturing tradeshow attendee information from transponders within wireless communication range of the first reader antenna;
• a first reader in communication with the first reader antenna for receiving captured tradeshow attendee information;
• and
• a first host in communication with the first reader for storing and manipulating the captured tradeshow attendee information.