Method and system for behavioural simulation of a plurality of consumers, by multiagent simulation

System for behavioral simulation of a plurality of consumers, by multi-agent simulation in the context of a virtual market, this system at least comprising, in a computer comprising a central processing unit and a working random access memory and a graphical display unit:

• a software module making it possible to establish for each consumer a consumer agent behavioral model on the basis of a plurality of consumer behavioral primitives, in the context of this virtual market, said consumer behavioral primitives making it possible, on the basis of stimuli variables and of these consumer behavioral primitives, to establish for each consumer a plurality of decisional variables in the context of this virtual market;
• a software module making it possible to establish for each supplier a supplier agent behavioral model on the basis of a plurality of supplier behavioral primitives in the context of this virtual market, said supplier behavioral primitives making it possible, on the basis of specific data on this virtual market, to generate a plurality of stimuli variables, addressed to all of the consumer agent behavioral models, all of the consumer agent behavioral models delivering, on the basis of these stimuli variables, a set of dedicated decisional variables in the context of this virtual market;
• means of display and selection on said graphical display unit of a representation, at least in literal form, of said dedicated decisional variables in the context of this virtual market, in the form of emergent phenomena, representative of one or more behavioral tendencies for at least one consumer in the context of this virtual market.