Print media advertising apparatus and method

In a printed publication having a plurality of pages bound together, a page marker sheet comprising an upper section and an opposing lower section, said upper and lower sections each having a top surface and a bottom surface, an adhesive material selectively provided on said bottom surface of said upper section, said upper section including at least one pre-cut portion defining a removable page marker, and advertisements selectively printed on said bottom surface of said at least one pre-cut portion of said upper section and on said top surface of said lower section underlying said at least one pre-cut portion of said upper section, said advertisements having a preselected associative relationship.

A publication comprising a plurality of pages bound together, a sheet including an overlay portion and an opposing release portion bound with said pages, said overlay and release portions each having a top surface and a bottom surface, an adhesive selectively provided on said bottom surface of said overlay portion to allow said overlay portion to be adhered to said top surface of said release portion, said overlay portion including at least one precut section defining a removable page marker, and advertisements selectively printed on said bottom surface of said at least one pre-cut section of said overlay portion and on said top surface of said release portion underlying said at least one pre-cut section of said overlay portion, said advertisements having a preselected associative relationship.

A method of advertising in a magazine comprising the steps of providing at least one sheet of removable and repositionable page markers, said page markers including an overlay portion adhered to an opposing release portion, said overlay portion including at least one pre-cut section releasably attached thereto defining a removable page marker, a bottom surface of said at least one pre-cut section including a portion having an adhesive coating and an adhesive-free portion, and selectively providing advertisements printed on said bottom surface of said at least one pre-cut section of said overlay portion and on a top surface of said release portion underlying said at least one pre-cut section of said overlay portion, said advertisements having a preselected associative relationship, whereby said at least one pre-cut section of said overlay portion is removed from said overlay portion and said release portion thereby exposing said advertisements, and said at least one pre-cut section of said overlay portion is removably adhered to a page of a magazine to mark said page for later reference.

A sheet of page markers for use in a publication comprising an upper section and an opposing lower section, said upper and lower sections each having a top surface and a bottom surface, an adhesive material selectively provided on said bottom surface of said upper section, said upper section including a plurality of pre-cut portions defining removable page markers, and corresponding advertisements selectively printed on said bottom surfaces of selected ones of said pre-cut portions of said upper section and on said top surface of said lower section underlying selected ones of said pre-cut portions of said upper section, said corresponding advertisements having a preselected associative relationship.