Device for & method of advertising a product
OwnerLoren T. Kretzschmarinventor
Life of this patent
Estimating the term…
Abstract
A uniquely shaped boat fender is used in a method of advertising a product sold in a container having a predetermined size and shape and bearing a distinctive label or having a distinctive feature. The boat fender acts as a shock absorber and has a size that is substantially larger than the predetermined size of the product container but has substantially the same shape and bears substantially the same label or has substantially the same distinctive feature. The boat fender has an attachment member extending therefrom that enables it to be attached to a boat in a manner that positions the boat fender along a side of the boat, to thereby advertise the product.
Claims42
A method of advertising a product sold in a container having a predetermined size and shape and bearing a distinctive label comprising the steps of
- (a) providing a boat fender that acts as a shock absorber and has a size that is substantially larger than the predetermined size of the container but has substantially the same shape and bears substantially the same label, said boat fender having an attachment member extending therefrom that enables said boat fender to be attached to a boat in a manner that positions the boat fender along a side of the boat, and
- (b) attaching the boat fender to the boat along a side of the boat to thereby advertise the product.
A method of displaying an advertisement on a boat for a product sold in a container having a distinctive feature, comprising the steps of
- (a) providing a boat fender that acts as a shock absorber, is adapted to be attached to a boat, and has an external appearance like that of the container including said distinctive feature,
- said boat fender being at least in part made of a resilient material and having a height of from 12 to 72 inches, a width of from 4 to 24 inches, and depth of from 4 to 24 inches, and
- (b) attaching the boat fender to the boat to thereby advertise the beverage.
The method of 11 where the container has a predetermined size and shape and bears a distinctive label and the boat fender has a size that is substantially larger than the predetermined size of the container but has substantially the same shape and bears substantially the same label.
A method of advertising a brand of beverage comprising the steps of
- (a) providing a boat fender configured to resemble the appearance of a container for the specific brand of beverage,
- said boat fender including
- a body made at least in part of a shock absorbing material,
- an attachment member extending from the body that enables the boat fender to be manually attached and detach to the boat,
- indicia on the exterior of the body corresponding to a trademark representing the brand of beverage, said trademark being visible when the boat fender is attached to the boat, and
- (b) attaching said boat fender to a boat by said attachment member such that the boat fender is along a side of the boat.
A method of displaying an advertisement on a boat for a branded product sold in a container under a trademark, comprising the steps of
- (a) obtaining from the owner of the trademark the right to make and sell a boat fender simulating the container and using the trademark in connection with the boat fender,
- (b) selling to boaters under such license the boat fender simulating the container and employing the trademark, and
- (c) said boaters attaching the boat fender to a boat to thereby advertise the product.
A device for advertising a brand of beverage including
- a boat fender with a shock absorbing body
- an attachment member extending from the body that enables the boat fender to be manually attached and detach to a boat,
- said body simulating the appearance of a container for the beverage and including a distinctive feature serving as a trademark for the beverage,
- said boat fender having a size that is substantially larger than the beverage container for the beverage but has substantially the same shape and appearance.
Dependencies are inferred from the claim text.