A method of modifying a host plant cell, genotypically or phenotypically, which method comprises introducing into the cell a capped RNA molecule capable of infecting said host cell, wherein the capped RNA molecule comprises a cis-acting replication element derived from a (+) strand RNA plant virus, wherein the capped RNA molecule has the same capped 5′ end as said virus such that there are no extraneous nonviral sequences between the cap site and the 5′ terminus of the viral sequence, and wherein the capped RNA molecule further comprises an exogenous RNA segment in a region of said capped RNA molecule able to tolerate said segment without disrupting RNA replication of said capped RNA molecule in the absence of a trans-acting replication element in said host cell, whereby the exogenous RNA segment confers a detectable trait in the host cell, thereby modifying said host cell.