Method and apparatus for customized rendering of commercials
AssigneeIntel Corporation
InventorsAnthony A. Shah-Nazaroff, Jean M. Goldschmidt Iki, Kenneth A. Moore, David N. Hackson, Eric O. Smith
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Abstract
An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.
Claims29
A method comprising:
- receiving entertainment programming interposed with commercials;
- saving at least a portion of the commercials for selectively rendering later;
- computing interest potential indices for the saved commercials, using selected ones of one or more characteristics associated with a user;
- saving the computed interest potential indices for the user in association with each respective saved commercial;
- and
- selectively rendering the saved commercials to the user in accordance with the computed interest potential indices.
A machine-readable medium having stored thereon data representing sequences of instructions which, when executed by a machine, cause the machine to perform operations comprising:
- receiving entertainment programming interposed with commercials;
- saving at least a portion of the commercials for selectively rendering later;
- computing interest potential indices for the saved commercials, using selected ones of one or more characteristics associated with a user;
- saving the computed interest potential indices for the user in association with each respective saved commercial;
- and
- selectively rendering the saved commercials to the user in accordance with the computed interest potential indices.
An apparatus comprising:
- means for receiving entertainment programming interposed with commercials;
- means for saving at least a portion of the commercials for selectively rendering later;
- means for computing interest potential indices for the saved commercials, using selected ones of one or more characteristics associated with a user;
- means for saving the computed interest potential indices for the user in association with each respective saved commercial;
- and
- means for selectively rendering the saved commercials to the user in accordance with the computed interest potential indices.
An entertainment system comprising:
- a user characteristics subsystem to supply a number of characteristics associated with a user of entertainment programming;
- a rendering subsystem coupled to the user characteristics subsystem to compute interest potential indices for a plurality of received commercials using selected ones of one or more of the supplied characteristics associated with the user, and to render entertainment programming to the user including commercials interposed in the entertainment programming, the commercials being rendered selectively in accordance with the interest potential indices so that commercials with the greatest likelihood of interest to the user are selected for rendering;
- and
- a storage subsystem to save at least a portion of the received commercials for later selective rendering by the rendering subsystem and to save the computed interest potential indices for the user in association with each respective saved commercial.
Dependencies are inferred from the claim text.