System for and method of computer controlled media buying program
OwnerPhillip Hyuninventor
Life of this patent
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Abstract
The present invention includes a system and method for a computer automated and directed approach to coordinating, planning, purchasing and overseeing the purchase of media advertising campaigns. A media personnel interacts with the system which tracks and coordinates the media advertising campaign through stages. Once the media director initiates the campaign, the system and method determines the necessary step and generates a mobile agent to complete the next step in the process. Once the next step is completed, the present invention continues generating mobile agents to complete stages until the campaign is completed.
Claims22
A method of buying media resources for an advertising campaign comprising the steps of:
- transmitting a first mobile agent with a media availability query to a potential vendor;
- receiving, via said first mobile agent, media availability from said potential vendor;
- processing said first mobile agent to create a media buy confirmation and, in response, creating a second mobile agent representing said media buy confirmation;
- and
- transmitting said second mobile agent representing said media buy confirmation to said potential vendor.
A computer system configured to perform the following steps:
- transmitting a first mobile agent with a media availability query to a potential vendor;
- receiving, via said first mobile agent, media availability from said potential vendor;
- processing said first mobile agent to create a media buy confirmation and, in response, creating a second mobile agent representing said media buy confirmation;
- and
- transmitting said second mobile agent representing said media buy confirmation to said potential vendor.
A computer program contained on a computer readable media configured to perform the steps of:
- transmitting a first mobile agent with a media availability query to a potential vendor;
- receiving, via said first mobile agent, media availability from said potential vendor;
- processing said first mobile agent to create a media buy confirmation and, in response, creating a second mobile agent representing said media buy confirmation;
- and
- transmitting said second mobile agent representing said media buy confirmation to said potential vendor.
Dependencies are inferred from the claim text.