Automatic flight management in an online marketplace
AssigneeOverture Services, Inc.
InventorsNarinder Pal Singh, Darren J. Davis
Life of this patent
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Abstract
A database search system includes a database of search terms, each search, term associated with a bid amount payable by an advertiser of a plurality of advertisers and a search engine responsive to search queries from searchers for searching the database. A flight management agent is responsive to advertiser-specified parameters for adjusting bid amounts of search listings to manage expenditures over a time interval.
Claims44
A method for managing an advertising flight in an online marketplace among one or advertisers and one or more searchers, the method comprising:
- receiving advertising flight parameters from an advertiser;
- from time to time, reviewing bid amounts for specified advertiser search terms in the pay for placement marketplace;
- and
- adjusting bid amounts of the specified advertiser search terms to achieve specified advertiser goals.
A database search system comprising:
- a database of search terms, each search term associated with a bid amount payable by an advertiser of a plurality of advertisers;
- a search engine responsive to search queries from searchers for searching the database;
- and
- a flight management agent responsive to advertiser-specified parameters for adjusting bid amounts of search listings to manage expenditures over a time interval.
Computer program code for managing an advertising flight of an advertiser with an online marketplace system.
Dependencies are inferred from the claim text.