Multi-property enterprise promotions
OwnerTim Stanley, Timothy J. Reeves +2inventors
InventorsTim Stanley, Timothy J. Reeves, Ben Parks, David Norton
Life of this patent
Estimating the term…
Abstract
Multiple, simultaneous enterprise promotions are enabled by an enterprise promotions application, the promotions definable to apply to a single location, a plurality of locations, or all of the enterprise's locations. The enterprise promotions application recieves data from the locations regarding patron activity, from which the system generates entries in one or more promotions according to each promotion's rules. For a promotion, patrons' entries can be activated for one or more drawings, wherein one or more winning entries are selected. The system also provides for the automatic, rules-based generation of comps and the management thereof.
Claims23
A computer-implemented method of conducting promotions for an enterprise having multiple locations, the method comprising:
- establishing a plurality of promotions, each promotion applying to one or more locations, at least one location having a plurality of applicable promotions;
- responsive to qualifying patron activity associated with a location, generating entries for the patrons in each promotion that applies to the location;
- and
- drawing one or more winning entries from the patrons' entries associated with each promotion.
A method for conducting multiple promotions for an enterprise having multiple locations, each promotion applying to a set of locations, the method comprising:
- monitoring patron activity at each location;
- for each promotion, generating qualifying entries based on the patron activity at only those locations to which the promotion applies;
- activating at least some of the qualifying entries in a promotion;
- and
- for each promotion, drawing a winning entry from the activated entries in the promotion.
A computer-implemented method of conducting one or more promotions for an enterprise having a plurality of locations, each promotion applying to a set of locations, the method comprising:
- monitoring patron activity at the plurality of locations;
- generating entries in one or more promotions, the entries in each promotion based on the patron activity at the locations to which the promotion applies;
- and
- for each promotion, conducting a drawing at a location to which the promotion applies, wherein one or more winning entries are selected from the entries in the promotion earned at any of the locations to which the promotion applies.
An enterprise promotion system for simultaneously conducting multiple promotions for an enterprise at multiple locations, the system comprising:
- a promotion database for storing rules associated with each of a plurality of promotions;
- a patron database for storing information regarding multiple patrons;
- a maintenance module coupled to the promotion database and to the patron database, the maintenance module adapted to receive data regarding patron activity and, for any promotion that applies to the location where the patron activity occurred, to create entries for the promotion according to the rules therefor using the patron activity data;
- and
- a drawing module coupled to the maintenance module for selecting for each promotion one or more winning entries from the entries associated with the promotion.
An enterprise promotions system for conducting multiple, simultaneous promotions for an enterprise having multiple locations, the system comprising:
- a patron activity interface adapted to monitor patron activity at a number of the locations and generate patron activity data based thereon;
- a management module adapted to generate qualifying entries based on the patron activity data, each qualifying entry associated with a patron and a promotion;
- an entry activation module adapted to activate at least some of the qualifying entries for each promotion;
- and
- a drawing module adapted to select a predetermined number of winning entries from the set of activated entries in each promotion.
Dependencies are inferred from the claim text.