Method of strategic planning

An apparatus comprising:

• a memory that stores executable instructions for strategic planning;
• and
• a processor that executes the instructions to:
• assess a current status of an entity to use as a basis to establish a development direction for the entity;
• seek opportunities for the entity in a market;
• establish a vision including a value proposition, a mission statement, and a set of desired core competencies;
• perform an analysis of the market consistent with the vision to determine a set of profitable market segments from the opportunities;
• establish a marketing plan consistent with the vision to change the current status of the entity;
• prioritize a product portfolio based on the marketing plan;
• and
• implement a course of action consistent with the vision and the marketing plan, the course of action moving the entity from the current status to the development direction.

An article comprising a machine-readable medium that stores executable instructions for strategic planning, the instructions causing a machine to:

• assess a current status of an entity to use as a basis to establish a development direction for the entity;
• seek opportunities for the entity in a market;
• establish a vision including a value proposition, a mission statement, and a set of desired core competencies;
• perform an analysis of the market consistent with the vision to determine a set of profitable market segments from the opportunities;
• establish a marketing plan consistent with the vision to change the current status of the entity;
• prioritize a product portfolio based on the marketing plan;
• and
• implement a course of action consistent with the vision and the marketing plan, the course of action moving the entity from the current status to the development direction.