Apparatus and method of subscribing to content for wireless application protocol transceivers

An apparatus for users of wireless transceivers to subscribe selectively to content messages provided periodically to wireless transceivers by a content provider service, comprising:

• a communication service providing wireless communication for a plurality of wireless transceivers operated by users of the communication service;
• a content provider service providing at least one subscription-based content message for communication to and display on selected ones of the plurality of wireless transceivers;
• at least one message display device that receives and displays a message from the content provider available for visual access by said users, said message including a solicitation for subscribing to said subscription-based content messages provided by said content provider service;
• and
• a signal receiver for receiving a signal from said one wireless transceiver caused by the user thereof to be communicated in response to the solicitation, said signal identifying the wireless transceiver for which the content provider is to initiate providing subscription-based content messages.