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AssigneeAmerican Express Travel Related Services Company, Inc.
InventorsJerome A. Cohen JR., Shashikant A. Rao, Corbett Bloom, Laxmikant Dash, Simran K. Kalra, Aric L. Allen, Kimberlee M. Lucas, William A. DeSimone, Paige L. Bridges
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The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.
A system for facilitating the administration of incentive offers comprising:
A method of facilitating the administration of an incentive offer storage and retrieval process comprising the steps of:
Dependencies are inferred from the claim text.