Mobile marketing system

A sales and marketing system comprising:

• a subscriber remote access subsystem having a server computer;
• a mobile marketing user subsystem having an access device;
• and
• a sales support center subsystem having a server computer and a database to provide sales campaign and prospect data access, merge the two, and complete correspondence fulfillment.

A method of marketing comprising the steps of:

• recording of information related to persons and organizations that are met or discovered by persons performing marketing or sales functions;
• recording of correlated data related to probabilities of success at conducting business with persons and organizations that are met or discovered by persons performing marketing or sales functions;
• recording of personal and organizational expenses related to the business activities of meeting, discovering or entertaining persons or organizations;
• preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and related to past, and future meetings, events or acknowledgements;
• preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey directions for a retrieval of information, instructions or testimonials delivered through printed, video and audio mediums;
• preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related to a price or required configuration of products and/or services;
• preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related proposed or recommended courses of action or intents;
• and
• preparing, printing, mailing and/or transmitting correspondence directed to persons or organizations met or discovered by persons and organizations performing marketing or sales functions that are situational specific and used to convey information related to specific Return on Investment (ROI) Analysis reports as they relate to proposed or recommended courses of action and priced products, services or solutions.

A sales management system comprising:

• a support submodule for item-by-item fulfillment schedules having variable frequency;
• a submodule having the ability to manage item-by-item fulfillment schedules that consist of a number of total correspondences with a number of on-demand attachments, over any period of time which varies based on user selection;
• a submodule having the ability to quickly change correspondence content to remain current with changing market conditions, new solutions, and new products, which, when operated, automatically, and nearly instantly deploys new correspondence models for selection and use by any of the systems users regardless of location, or input device;
• submodule for item-by-item, one-to-one campaign fulfillment that is billed based on the same price to send any individual letter, literature item or sample as each event occurs;
• and
• a submodule for weekly call queue and campaign status reports that are transmitted direct to a user.