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OwnerRamon Van Der Rietinventor
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An interactive marketing communication and transaction services platform for managing personalized customer relationships. The platform facilitates communication and transactions between consumers, retailers and manufacturers, by helping suppliers customize product/service offerings, presentations and advertising messages to reflect individual consumers' needs, while providing portals with premium advertising messages for personal interactive info/news/entertainment services. The core of the platform consists of i) a central database system with ‘product/retail information’ and ‘holistic purchase-behavior specific consumer profiles’, generated by registering on-line product/retail information retrieved by consumers, as well as purchases made both on-line and in-store, using a loyalty card; ii) software applications, that create ‘market intelligence’ on manufacturer/retailer offers, consumer purchase needs, market performance of products/retailers and impact of brand/retailer presentations and ads on consumer purchase behavior; and iii) standard performance indicators, that make it possible to benchmark individual consumer communication programs against each other.
A tool for providing consumer-specific advertising with effectiveness assessment, comprising:
A process for increasing the effectiveness of advertising effectiveness comprising:
The method of claim 10, further comprising updating the consumer profile after the consumer has been exposed to the advertisement.
A process for increasing the effectiveness of product and category presentations comprising:
A central standardized database, comprising product brand presentations and retail category presentations, wherein the product brand presentations and retail category presentations are uploaded and updated by a participating manufacturer or retailer, and a log file database including requests by consumers to access the product brand presentations and retail category presentations and the advertisement contacts to which the consumer has been exposed.
A system for serving consumer-specific online product and retailer content, comprising:
Dependencies are inferred from the claim text.