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US 2003/0126010 A1Published application
Method and system for generating and deploying a market research tool
OwnerIleana Barns-Slavininventor
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OwnerIleana Barns-Slavininventor
Estimating the term…
The invention is a method and system for generating and deploying a research questionnaire in an integrated research program. The method begins with the initiation of a generation program for generating the questionnaire by defining its characteristics and associated reports. The generation program is interoperably linked with at least one database, for porting data to populate fields of the market research questionnaire. Upon completion, the system deploys the questionnaire in accordance with several options. The flexibility of the underlying system is demonstrated by its ability to let multiple respondents, in multiple locations, respond to the questionnaire while immediately capturing relevant data and generating reports based on those responses. The reporting module, can be merged with internal reports or can be transmitted to a remote location, downloaded for printing, or re-integrated. Data can be further merged with the responses, the original questionnaire, or even with the available reporting formats.
A method of generating and deploying a market research questionnaire in a data processing system, comprising the steps of:
A system for generating and deploying a market research tool, comprising:
A method of accumulating and reporting on data through deployment of a questionnaire, said accumulation occurring in a data processing system, said method comprising the steps of:
Dependencies are inferred from the claim text.