Method and apparatus for promoting use of a financial product
OwnerNeeraj Kumar, Muthu Kumar +1inventors
InventorsNeeraj Kumar, Muthu Kumar, John F. Wysaski
Life of this patent
Estimating the term…
Abstract
A system, method, apparatus, means, and computer program code for efficiently promoting use of a financial product (e.g., credit card). According to embodiments of the present invention, an entity may receive information regarding past responses by recipients of one or more prior promotional communications. From this and other data regarding the recipients, statistically significant variables can be determined that can be used to indicate future responses by potential recipients of other promotional communications and likelihood of obtaining a desired response from different groups of recipients.
Claims35
A method for identifying recipients of a communication regarding a financial product, comprising:
- determining a plurality of segments from a plurality of potential recipients of a communication regarding a financial product, wherein each of said plurality of segments includes at least one member of said plurality of potential recipients and has an associated response rate, wherein a segment's associated response rate is indicative of a member of said segment exhibiting a designated behavior after receiving said communication;
- determining at least one criterion associated with said communication regarding a financial product;
- and
- determining at least one of said plurality of segments that may be used to satisfy said at least one criterion.
A method for providing a communication regarding a financial product, comprising:
- providing a first communication regarding a financial product to a plurality of recipients;
- determining a plurality of segments of said plurality of recipients, wherein each of said plurality of segments includes at least one of said plurality of recipients;
- determining at least one criterion associated with a second communication regarding said financial product;
- determining at least one of said plurality of segments needed to satisfy said at least one criterion;
- and
- providing said second communication to at least one member of said determined at least one of said plurality of segments.
A method for promoting a financial product, comprising:
- providing a first communication regarding a financial product to a plurality of recipients;
- determining a plurality of segments, wherein each of said plurality of segments includes at least one member of said plurality of recipients and has an associated indicative characteristic, wherein a segment's associated indicative characteristic is indicative of a member of said segment exhibiting a designated behavior after receiving said first communication;
- determining at least one criterion associated with a second communication regarding said financial product;
- determining at least one of said plurality of segments needed to satisfy said at least one criterion;
- and
- providing said second communication to at least one member of said determined at least one of said plurality of segments.
A method for providing a communication regarding a financial product, comprising:
- determining a plurality of segments, wherein each of said plurality of segments includes at least one member of a plurality of potential recipients of a communication regarding said financial product and has an associated response rate, wherein a segment's associated response rate is indicative of a member of said segment exhibiting a designated behavior after receiving said communication;
- determining at least one criterion associated with said communication regarding said financial product;
- determining at least one of said plurality of segments needed to satisfy said at least one criterion;
- and
- providing a notification regarding said at least one of said plurality of segments needed to satisfy said at least one criterion.
A method for providing a communication regarding a financial product, comprising:
- determining a plurality of segments, wherein each of said plurality of segments includes at least one member of a plurality of potential recipients of a communication regarding a financial product and an associated score indicative of a member of said segment exhibiting a desired behavior after receiving said communication;
- selecting at least one of said plurality of segments to provide said communication;
- and
- providing said communication to at least one member of said determined at least one of said plurality of segments.
A system for determining a recipient of a communication regarding a financial product, comprising:
- a memory;
- a communication port;
- and
- a processor connected to said memory and said communication port, said processor being operative to
- determine a plurality of segments from a plurality of potential recipients of a communication regarding a financial product, wherein each of said plurality of segments includes at least one member of said plurality of potential recipients and has an associated response rate, wherein a segment's associated response rate is indicative of a member of said segment exhibiting a designated behavior after receiving said communication;
- determine at least one criterion associated with said communication regarding a financial product;
- and
- determine at least one of said plurality of segments that may be used to satisfy said at least one criterion.
A computer program product in a computer readable medium for determining at least one recipient of a communication regarding a financial product, comprising:
- first instructions for identifying a plurality of segments from a plurality of potential recipients of a communication regarding a financial product, wherein each of said plurality of segments includes at least one member of said plurality of potential recipients and has an associated response rate, wherein a segment's associated response rate is indicative of a member of said segment exhibiting a designated behavior after receiving said communication;
- second instructions for identifying at least one criterion associated with said communication regarding a financial product;
- and
- third instructions for identifying at least one of said plurality of segments that may be used to satisfy said at least one criterion.
Dependencies are inferred from the claim text.