System and method for inserting advertising content in broadcast programming
AssigneeBellSouth Intellectual Property Corporation
InventorsScott R. Swix, Paul T. Watson, James H. Gray
Life of this patent
Estimating the term…
Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
Claims41
A method for inserting advertising content in broadcast programming, comprising the steps of:
- gathering data identifying characteristics of a viewer;
- identifying advertising content corresponding to the characteristics of the viewer;
- receiving broadcast content;
- inserting into the broadcast content the advertising content matching the characteristics of the viewer.
A method for inserting advertising content in broadcast programming, comprising the steps of:
- gathering at a viewer device data identifying characteristics of a viewer;
- receiving at the viewer device advertising content;
- identifying at the viewer device advertising content corresponding to the characteristics of the viewer;
- receiving at the viewer device broadcast content;
- inserting at the viewer device into the broadcast content advertising content corresponding to the characteristics of the viewer.
A method for inserting advertising content in broadcast programming comprising the steps of:
- gathering at a viewer device data identifying characteristics of a viewer;
- transmitting from the viewer device the characteristics of the viewer;
- receiving at the viewer device advertising content corresponding to the characteristics of the viewer;
- receiving at the viewer device broadcast content;
- and
- inserting at the viewer device into the broadcast content advertising content corresponding to the characteristics of the viewer.
A method for providing advertising content for insertion into broadcast programming, comprising the steps of:
- receiving at an advertising server data identifying characteristics of a viewer;
- identifying advertising content corresponding to the characteristics of the viewer;
- transmitting to the viewer the advertising content corresponding to the characteristics of the viewer;
- transmitting broadcast content to the viewer, said broadcast content having signals therein identifying intervals into which advertising content can be inserted.
Dependencies are inferred from the claim text.