System and method of providing customized marketing data
OwnerG. Douglas Solomon, Susan J. Wolffinventors
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Abstract
A system and method for dynamically providing marketing data to paying customers, without having to commission a new market survey for each customer. A marketing survey is created for each of a variety of different industries. Each of the surveys is distributed to potential respondents over a computer network. The same computer network is used to collect survey answers from participating respondents. The received answers are used to create marketing databases for different industries. Each customer is provided the ability to view the relationship between the answers of any two selected survey questions through the form of a customized data table.
Claims19
A method of creating a customized data table from a database containing collected answers to a survey questions, said method comprising the steps of:
- selecting a first question from the survey questions;
- selecting possible answers to said first question;
- titling rows of a data table with said possible answers selected for said first question;
- selecting a second question from the survey questions;
- selecting possible answers to said second question;
- titling columns of the data table with said possible answers;
- cross-tabulating data from the database corresponding to said answers selected for said first question and answers selected for said second question to complete said data table.
A method of providing marketing data to customers, comprising the steps of:
- preparing a marketing survey containing a plurality of survey questions;
- distributing said survey to individuals over a computer network;
- collecting answers to said survey questions over said computer network to create a database;
- enabling customers to access said database through a computer network;
- providing customers the ability to view a relationship between any two survey questions contained in said survey by providing a table that cross-tabulates answers to any first selected question of said survey with answers to any second selected question of said survey.
A method of maintaining accurate marketing data for a plurality of different industries, comprising the steps of:
- producing a marketing survey for each of said plurality of industries;
- periodically disseminating each said marketing survey to potential respondents during a predetermined period of time;
- periodically collecting answers to each said marketing survey during said predetermined period of time;
- producing a database of survey answers corresponding to each said marketing survey;
- providing access to each said database to customers requiring marketing survey data in the industry corresponding to each said database;
- enabling customers to customize data contained in a selected database by cross tabulating answers to any two selected question in said marketing survey.
Dependencies are inferred from the claim text.