Method and apparatus for dynamic database creation and interactive analysis
OwnerStephen Pelletierinventor
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OwnerStephen Pelletierinventor
Estimating the term…
A method and system are provided for 1) dynamically building a relational database (DB), also known as the “Dynamic Data Model” (DDM), 2) defining and capturing “user defined attributes” (UDAs) and populating the DB with these values, and 3)querying a DB of UDAs dynamically by interacting with the results of the queries to refine and improve the query. UDAs define specific properties or characteristics of a data element (e.g., HTML is an attribute value for the Format of an Advertisement or Media, Software is an attribute value for the Product Category). UDAs allow the user to categorize and compare things that they were unable to categorize and compare before, thereby providing a more robust way to learn from historical experience. Once attributes are defined and captured (selected), the user utilizes the interactive querying process to determine which UDA(s) have had the most impact on the measured result. For example, in advertising, the user can compare click-through rates or conversion rates (e.g., email registrations or sales) assuming different creative and placement attributes, thereby providing them with insight on how to formulate the next ad campaign.
A method for performing a database query comprising:
A method for creating a data model comprising:
An apparatus for performing a database query, comprising:
An apparatus for performing data model creation, comprising:
Dependencies are inferred from the claim text.