Method and apparatus for creating investment advice marketplace

A computer-readable medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform activities for creating an electronic marketplace of investment advice for consumers of investment advice, each of which are engaged in electronic portfolio trading of market tradable assets/liabilities, said activities comprising:

• enabling a plurality of advisors to each electronically create a model portfolio of market tradable assets/liabilities;
• electronically disseminating the plurality of model portfolios created by the plurality of advisors as a plurality of preset folios that can be purchased singly or in combination with each other by one or more consumers, a result of which can then be electronically traded as an entire portfolio of market tradable assets/liabilities by the one or more consumers;
• and
• displaying a fee associated with each of the plurality of model portfolios that must be paid to an advisor that created the model portfolio upon selecting to purchase said each of the plurality of model portfolios singly or in combination with one or more other model portfolios.

An apparatus for creating an electronic marketplace of investment advice for consumers of investment advice, each of which are engaged in electronic portfolio trading of market tradable assets/liabilities, said apparatus comprising:

• means for enabling a plurality of advisors to each electronically create a model portfolio of market tradable assets/liabilities;
• means for electronically disseminating the plurality of model portfolios created by the plurality of advisors as a plurality of preset folios that can be purchased singly or in combination with each other by one or more consumers, a result of which can then be electronically traded as an entire portfolio of market tradable assets/liabilities by the one or more consumers;
• and
• means for displaying a fee associated with each of the plurality of model portfolios that must be paid to an advisor that created the model portfolio upon selecting to purchase said each of the plurality of model portfolios singly or in combination with one or more other model portfolios.