System and method of distributing public relations and marketing content

A system for distributing press releases, said press releases being provided by a plurality of information producer clients, through commercial press release wire services, to a plurality of information consumer clients, said information producer clients having company information, said system comprising:

• a company/organization registration database server, said company/organization registration database server being programmed to receive requests from an information producer client to register company information with the company/organization registration database server, store said company information, assign a unique identifier to said information producer client, return said unique identifier to the information producer client, wherein said information producer client encodes the unique identifier into its press release;
• said company/organization registration database server further being programmed to receive a first search request from an information consumer client, wherein said search request includes desirable company information values, process the first search request, and report a first search result listing one or a plurality of unique identifiers that correspond to companies having matching company information values;
• a news content database and server, said news content database and server being programmed to receive press releases with the embedded unique identifier from an information producer client and store said press releases;
• and
• said news content database and server further being programmed to process a second search request from the company/organization registration database server for press releases matching the unique identifiers identified in the first search result, and return press releases matching the unique identifiers.

A system for distributing news content, said news content being provided from a plurality of information producer clients to a plurality of information consumer clients, said information producer clients having company information, said system comprising:

• a company/organization registration database server, said company/organization registration database server being programmed to receive requests from an information producer client to register company information with the company/organization registration database server, store said company information, assign a unique identifier to said information producer client, and return to the information producer client the unique identifier, wherein said information producer client embeds its news content with the unique identifier;
• a news content database and server, said news content database and server being programmed to receive from an information producer client news content with the embedded unique identifier, store said news content, index said news content, receive a first search request from an information consumer client, wherein said search request includes desirable company information values, and redirect the search request to the company/organization registration database server to determine the unique identifier for the desirable company information values,
• said company/organization registration database server further being programmed to receive the redirected first search request from the news content database and server, process the search request, return a first search result with unique identifiers that correspond to companies having matching company information values;
• and
• said news content database and server further being programmed to search the news content database and server for news content matching the unique identifiers associated with the first search result, and return the news content matching the unique identifiers identified in the first search result.

A method for distributing news content in a distributed system, comprising:

• receiving a request to register company information from a company,
• assigning a unique identifier to the company,
• encoding all news content from the company with the unique identifier,
• storing news content in a server accessible to information producer clients,
• receiving a first search request from an information consumer client,
• providing a list of unique identifiers associated with the first search request,
• receiving a search request for news content encoded with the unique identifier associated with the first search request, and
• providing news content matching the unique identifier associated with the first search request to the information consumer clients.

An apparatus for distributing news content in a distributed system, comprising:

• means for receiving a request to register an information producer client's company information;
• means for assigning a unique identifier to the information producer client;
• means for associating the unique identifier with the information producer client's news content;
• means for receiving and storing the information producer client's news content;
• means for receiving an information consumer client's search request;
• means for providing a list of unique identifiers associated with the information consumer client's search request;
• means for searching for all news content associated with the list of unique identifiers associated with the information consumer client's search request;
• and
• means for providing a list of news content associated with the information consumer client's search request.