Sales promotion method and system for carrying out said method

Abstract

A method is claimed comprising the following steps: setting up an association of the points of sale by means of associating said points of sale and admitting natural and legal persons as the association members, forming the association members database at the central control unit of said association, making available a personal data medium to each association member, said data medium containing privilege purchase information, and forming communication channels communicating said central control unit with each of the associated points of sale, providing each associated point of sale with a unit for receiving and processing information contained on each personal data medium, making available the personal data medium to a potential customer by an association member, allowing a discount according to the privilege purchase information contained on the data medium to the potential customer in case of a transaction made by him at the associated point of sale, subsequent paying an appropriate remuneration to the association member having made available the personal data medium. The system according to the invention comprises at least one data receiving and processing unit accommodated at the respective point of sale, and a central control unit accommodated at the association of the points of sale, said central control unit having a data display unit, a data input unit, a data receiving unit and a second processor unit having a memory with a database storage unit, a first input means connected to the output means of the data input unit, a second input means connected to the output of the data receiving unit, and an output means connected to the input means of the data display unit, each data receiving and processing unit having said data reading unit for reading information from the data medium, a data communication unit for communicating information to the central control unit, and said first processor unit having an input means connected to the output means of the data reading unit, and an output means connected to the input means of the data communication unit, said data communication unit having an output means connected through a communication channel to the input means of the data receiving unit of the central control unit, said data receiving unit having an output means connected to the second input means of the second processor unit.

Dependencies are inferred from the claim text.