System and method for rewarding a user's interaction behavior with a computer system
AssigneeInternational Business Machines Corporation
InventorAndreas Arning
Life of this patent
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Abstract
A technique for rewarding a user's interaction behavior in a computer network environment, such as the Internet. A rewared is provided for following a hyperlink in a first document to a second document and then returning to the original document again. The reward can be provided in terms of (positively priced) information or payment in the form of bonus points or cash payment or access to computerized services and the like. The required information to effect the reward is stored in databases. The invention provides motivation for the user to definitely and intentionally return to the original document, rather than being lost to the owner of the original document as the user visits other web sites after visiting the second document.
Claims24
In a computing environment, a system for providing a reward to a user of the Internet for desired web site visiting behavior, said system comprising:
- means for loading a first web document to a user's computer, said first web document having a hyperlink to a second web document;
- means for monitoring whether said user navigates to said second web document;
- means for monitoring whether said user returns to said first document;
- and
- means for providing a reward to said user in response to the user returning to the first web document from the second web document.
Computer readable code for providing a reward to a user of the Internet for desired web site visiting behavior, said code comprising:
- first subprocesses for loading a first web document to a user's computer, said first web document having a hyperlink to a second web document;
- second subprocesses for monitoring whether said user navigates to said second web document;
- third subprocesses for monitoring whether said user returns to said first document;
- and
- fourth subprocesses for providing a reward to said user in response to the user returning to the first web document from the second web document.
A computerized method to provide a reward to a user interacting with a computer network, said method comprising the steps of:
- loading a first document onto a network access device of the user in response to a user request to download the first document, the first document having a hyperlink to a second document;
- determining whether said user selects the hyperlink and navigates to said second document;
- determining whether said user returns to said first document;
- and
- providing a reward to said user after said user returns to said first document.
Dependencies are inferred from the claim text.