Interactive display
OwnerJames Robert Fisher, John Igino Kahlbetzerinventors
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Abstract
The present invention relates to interactive advertising which permits a vendor to be provided with feedback from interested consumers. A publically accessible data transfer system is also disclosed which permits members of the public equipped with personal digital assistants (PDA) (45) to receive and transmit data via a transponder (9) located on outdoor advertising signs (1) or similar locations. The transponder (9) includes a cache memory (54) and is able to communicate with a server (42) to upload and download data. A system of product data dissemination and a commercial premises data transfer system are also disclosed.
Claims24
A publicly accessible data transfer system to permit data from a plurality of sources and destinations to be transferred therebetween, said system comprising:
- (i) a plurality of transponders located on a displayed advertisement and each including a transponder transceiver and a cache memory,
- (ii) a server having a memory, communicator means to communicate with said transponders, and means to cycle though each of said transponders in sequence to down load first information from each transponder cache memory to said server memory and up load second information from said server memory to said cache memory, and
- (iii) a plurality of portable devices each including a device transceiver able to communicate with said transponder receivers and data generation means to generate device data to be transmitted by said device transceiver,
- wherein device data from any predetermined one of said devices can be transmitted via any predetermined one of said transponders to said server, second information from said server can be transmitted via said one transponder to said one device, and device data from said one device can be transmitted via said one transponder to another said device or can be transmitted via said one transponder to said server and via another said transponder to said device.
An interactive advertisement including a transponder having a transponder transceiver and a cache memory, said transponder transceiver being configured to communicate with any one of a plurality of portable device transceivers, and being operatively associated with an icon displayed in said advertisement.
A system of product data dissemination, said system comprising a plurality of advertisements each of which includes a transponder having a cache memory and a transponder transceiver configured to communicate with any one of a plurality of portable device transceivers, said cache memory including stored product data relating to a product displayed by said advertisement, and said stored product data being transmitted from said cache memory via said transponder transceiver to said portable device following receipt of a signal by said transponder transceiver from said portable device transceiver.
A commercial premises data transfer system to permit sales data to be transferred, said system comprising:—
- (i) at least one transponder located on a displayed advertisement and having a transponder receiver and a cache memory,
- (ii) a server having a memory and being connected with said transponder to communicate data in either direction between said server memory and said cache memory, and
- (iii) at least one portable device including a device transceiver able to communicate with said transponder receiver and data generation means to generate device data to be transmitted by said device transceiver,
- wherein said data transmitted from said device to said server memory comprises sales orders and said data transmitted from said server memory to said device comprises product availability data.
Dependencies are inferred from the claim text.