Promotional replicas with secondary utilities
OwnerJeff Bakerinventor
Life of this patent
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Abstract
A novelty item for marketing a product, and a method of its use is disclosed. The promotional item comprises as replica of a product being marketed, wherein the item has a secondary utility, such as for example, as a decoration, amusement device or specific utility, that is unrelated to the function of the product being marketed. The item is used as a unique, leave-behind item associated with a sales meeting. In any embodiment, the item encourages client interaction to develop product recognition, increase product loyalty, encourage product referral, and foster goodwill between businesses.
Claims50
A novelty item having a secondary utility as a cord spinner comprising a body and first and second ends, wherein said first end comprises a plug configured for insertion into a jack on a phone handset or telephone set;
- wherein said second end comprises a jack defined therein to receive a phone cord plug;
- wherein said body is configured to resemble a product being marketed;
- and wherein said novelty item is enabled to relay electrical signals between said phone cord and said handset or said telephone set.
A novelty item having a secondary utility as a note paper holder comprising an exterior shell and an interior chamber, wherein
- said exterior shell comprises upper and lower segments releasably connected together to resemble the shape of a product being marketed;
- and wherein
- said interior chamber comprises a roller or tray to accommodate a volume of notepaper.
A novelty item having a secondary utility as a cutter for cutting packaging film covering a box comprising
- a) a body in the shape of a product being marketed;
- b) a sliding floor formed in said body for receiving a sliding edge portion of an article to be opened;
- c) a sliding side wall surface disposed approximately perpendicularly to said floor for keeping said edge portion in contact therewith and for sliding said edge thereon, and
- d) at least one blade disposed on a said floor, said blade disposed parallel to said sliding side wall surface and comprising a lower tip for cutting through said packaging film.
A novelty item having a secondary utility as a decorative display, wherein said item is fashioned to resemble a vintage radio broadcast microphone, comprising a body, a support brace and a base, wherein
- said body is configured to resemble a product being marketed;
- wherein
- said support brace is connected to said body along the midline of said body;
- and
- wherein said base receives said support brace.
A novelty item for marketing a product, wherein the item has a secondary utility.
A method of marketing a product comprising:
- a) producing a promotional item having a primary utility and secondary utility;
- wherein said item has indicia placed thereon for purposes of promoting said product;
- and
- b) distributing said promotional item to prospective or existing clients for display, interaction and/or use.
An improved method of marketing a product using a promotional item, wherein the improvement consists of a promotional item developed to increase repeat business, encourage product referral and develop goodwill, said item constructed to form a scaled up or scaled down replica of the product being marketed, wherein said item has a primary marketing function and a secondary utility unrelated to the function of the product being marketed.
Dependencies are inferred from the claim text.